Montoya: the beach in vogue in the east
More than 20 years in the market · Hundreds of happy families · Same-day response
Buy, invest and rent in Montoya
Between La Barra and Manantiales, Montoya has established itself as one of the most sought-after beaches in the east: sophisticated but understated, with beach clubs, great dining and a crowd that values a low profile. Its name is now synonymous with Punta del Este's new fashionable hub.
The offering combines houses, design apartments, and low-density projects near the beach. It's an area where summer rentals are in high demand and where investment relies both on seasonal rental income and on the appreciation of the La Barra–José Ignacio corridor.
We work Montoya and the surrounding area — properties for sale and rent, and developments — with real information and direct advice. If you're looking for the beach of the moment with a quiet vibe, Montoya is the answer.
Market data for Montoya
A noviembre de 2026, un apartamento en Montoya se publica a un precio mediano de USD 565.000 (USD 4.151/m²); una casa, a USD 855.000; la primera quincena de enero de un apartamento de 2 dormitorios se alquila en promedio a USD 13.300.
Venta: medianas de avisos publicados en MercadoLibre e InfoCasas, relevados en noviembre de 2026 (sin proyectos en pozo). Alquiler: promedios de precios publicados para el verano 2027 en La Barra (relevamiento propio, septiembre 2026); la tabla completa por período está en la guía de alquiler de temporada. Más cifras por zona y subzona en el informe del mercado.
Where is Montoya located
Montoya, Punta del Este · Maldonado, Uruguay
Developments in Montoya
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Understanding Montoya: the east's trendiest beach before you decide
Three takes from the team, with concrete local market data.
- ReportPrice per m² by area in Punta del EsteReference price ranges for each neighborhood, sale timelines and negotiation margin.
- OwnersSeasonal rentalHow much the 1st half of January costs by area, and how to prepare the unit.
- HistoryThe origin of the beach towns' namesWhy La Barra, who José Ignacio was, and what Ituzaingó used to be.
Frequently asked questions about Montoya
How much does an apartment in Montoya cost?
A noviembre de 2026, el precio mediano publicado de un apartamento en venta en Montoya es de USD 565.000, unos USD 4.151/m². Los de 2 dormitorios rondan USD 430.000. Son valores de publicación: el precio de cierre suele quedar entre un 6% y un 10% por debajo.
How much does a house cost in Montoya?
El precio mediano publicado de una casa en venta en Montoya es de USD 855.000 (USD 3.336/m²). Varía mucho con el terreno, la distancia al mar y si tiene piscina.
How much does it cost to rent in Montoya in January?
For the 2027 summer, a 2-bedroom apartment in Montoya is listed on average at USD 13.300 for the first half of January; a 3-bedroom house, at USD 15.750. The second half of January is listed between 25% and 40% cheaper, and February between 35% and 50% below the first half of January.
How far is Montoya from downtown and the beach?
Montoya is about 12 km by road from the center of the Peninsula. The nearest beach: Playa Montoya.
Where is Montoya located and why is it so sought after?
Montoya is the beach between La Barra and Manantiales, along Route 10. It's become one of the most sought-after for its sophisticated, relaxed profile, its beach clubs and its dining scene, while keeping a low-key feel that's highly valued.
What can you buy or rent in Montoya?
Houses, design apartments and units in low-density developments near the beach. This area sees strong demand for summer rentals, ideal for investment with seasonal rental income.
Is it worth investing in Montoya?
Yes. Investing in Montoya is supported by seasonal rental income and by the appreciation of the La Barra–José Ignacio corridor, one of the fastest-growing on the coast. We'll assess it based on the property and your goal.
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