Bera Bay

Few addresses carry as much history as La Caleta, the mansion Ernestina Herrera de Noble owned on the rocks of Punta Ballena. On this 35.000 m² property, where the forest and native vegetation run down to a natural beach among the rocks, Invergroup is building Bera Bay: 33 ultra-high-end residences signed by Carlos Ott and Carlos Ponce de León. The project proposes stepped construction on the steep terrain, crowned by green rooftops that aim to minimize ground movement and blend into the landscape. With units offered between 4 and 12 million dollars, it is today the most exclusive development on the peninsula and one of the most ambitious in all of eastern Uruguay. If you're interested in the ultra-premium beachfront segment, this is the name you need to follow closely.

Bera Bay carries the signatures of Carlos Ott and Carlos Ponce de León, two of the most recognized studios on the Río de la Plata, and the brief was no small task: build on one of the most dramatic sites on the Uruguayan coast without ruining it. The answer is low-impact urbanism: seven low-rise blocks, a pair of semi-detached residences and one standalone residence — 33 units in total — that step down the steep site following its natural contours. Green roofs return, in height, the ground the construction occupies, and earthmoving is kept to a minimum to preserve the existing vegetation. The residences, with generous volumes and ocean views from every main room, propose a continuous indoor-outdoor life, with resort-level amenities within a strictly residential framework.

Few plots carry as much history and landscape as this one: the 3,5 hectares where La Caleta once stood, the mansion Ernestina Herrera de Noble owned on the rocks of Punta Ballena, purchased by Invergroup to make way for the project. The property slopes down from the ridge of the peninsula to a natural beach among the rocks, with direct sea access —an absolute rarity along this stretch of coast— and native forest running down to the water. Punta del Este is minutes away, but this place belongs to another register: silence, cliffs, an Atlantic horizon. For those seeking real privacy without isolating themselves from the East's infrastructure, it's hard to imagine a more compelling address anywhere in eastern Uruguay.

Bera Bay targets the highest tier of the Uruguayan market, a segment with almost no comparable supply: large-scale, beachfront residences with the signature of internationally renowned architects and only 33 units in total. Behind it is Invergroup, the group led by Sony Alberto Douer, with decades of experience in large-scale developments. The investment logic here isn't rental yield but scarcity: oceanfront land of this scale in Punta Ballena isn't going to appear again, and the product is positioned to compete with the most exclusive addresses in the southern hemisphere. If you follow the region's ultra-premium market, this is the project to watch: how it plays out will set the price ceiling for the entire peninsula in the years ahead.

• Design by architects Carlos Ott and Carlos Ponce de León
• Set within the 35.000 m² grounds of the historic La Caleta mansion
• 33 residences with values between 4 and 12 million dollars
• Stepped structures with green roofs that respect the steep terrain
• Developed by Invergroup, led by Sony Alberto Douer
• The project is built on the 35.000 m2 plot of the iconic La Caleta mansion of Ernestina Herrera de Noble
• Architecture by Carlos Ott and Carlos Ponce de Leon
• The largest residence (865 m2) is listed at USD 9.000.000 on JamesEdition